Pay-per-click advertising is a model where advertisers pay a fee each time their ad is clicked, driving traffic to their site.

The process of identifying and analyzing search terms that users enter into search engines, crucial for targeting ads effectively.

The development of compelling advertisements that attract clicks and conversions, utilizing persuasive language and visuals.

Improving landing pages to enhance user experience and increase conversion rates through design and content strategies.

The evaluation of PPC campaign metrics to assess effectiveness and make data-driven optimizations.

Techniques for setting bids on keywords to maximize ad visibility while managing costs effectively.

Specific keyword phrases that are longer and more targeted, often leading to higher conversion rates.

A method of comparing two versions of an ad or landing page to determine which performs better.

A prompt in ads or landing pages that encourages users to take a specific action, such as 'Buy Now'.

The textual content of an advertisement, designed to engage the audience and drive clicks.

The percentage of users who take a desired action after clicking an ad, a key metric for PPC success.

The ongoing process of overseeing PPC campaigns, including monitoring performance and making adjustments.

Metrics used to evaluate the success of a PPC campaign, such as CTR, conversion rate, and ROI.

The ratio of users who click on an ad to the number of total users who view it, indicating ad effectiveness.

The page displayed by search engines in response to a user's query, where PPC ads may appear.

Additional information added to PPC ads, such as phone numbers or links, to enhance visibility.

Targeting ads to users who have previously interacted with your website, aiming to re-engage them.

A metric used by Google Ads to determine ad placement and cost, based on relevance and performance.

A comprehensive review of a landing page to identify areas for improvement in design and content.

Studying how users interact with ads and landing pages to inform optimization strategies.

A visual representation of key metrics that provides insights into campaign performance.

A collection of PPC campaigns showcasing skills and strategies, often used in professional presentations.

Using data analysis to inform strategies and optimize campaigns for better results.

A tool for tracking and reporting website traffic, essential for performance analysis in PPC.

The number of searches for a particular keyword in a given timeframe, indicating its popularity.