The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors.

The study of target demographics, preferences, and behaviors to tailor podcast content effectively.

The process of outlining and structuring podcast episodes to ensure engaging and coherent content.

A comprehensive plan to promote a podcast, focusing on reaching the target audience through various channels.

A formal document outlining the concept, target audience, and marketing strategy for a new podcast series.

The specific group of listeners that a podcast aims to reach and engage with its content.

The process of dividing a broader audience into smaller, more defined groups based on specific criteria.

A schedule that outlines the topics, release dates, and promotional activities for podcast episodes.

Statistical data relating to the population and particular groups within it, such as age, gender, and income.

Information about the attitudes, interests, and lifestyles of the audience, used for deeper audience insights.

Evaluating competitors' strengths and weaknesses to identify opportunities and threats in the market.

Tools for collecting quantitative and qualitative data from potential listeners to inform podcast development.

Qualitative research method involving direct conversations with potential audience members for insights.

A schedule outlining when and how marketing activities will be executed leading up to a podcast launch.

Engaging posts and materials created for social media platforms to promote the podcast and interact with audiences.

A visual presentation used to communicate a podcast proposal to potential sponsors or stakeholders.

A brief overview of the podcast proposal, summarizing key points to capture stakeholders' interest.

Activities organized to promote the release of a podcast, aimed at generating buzz and attracting listeners.

A process where colleagues evaluate each other's work, providing constructive feedback for improvement.

A practice presentation of the podcast proposal, aimed at refining delivery and content based on feedback.

Identified opportunities where current offerings do not meet audience needs, informing new podcast ideas.

A podcast designed to inform and educate listeners on specific topics, often targeting students or lifelong learners.

The process of generating ideas and producing material for the podcast, including scripts and episode outlines.

Financial support from companies or organizations in exchange for promotional opportunities within the podcast.

The process of interpreting data collected from research to inform decision-making in podcast development.

A continuous process of gathering audience input and using it to improve future podcast content and strategy.