A formal document outlining a business's goals, strategies, market analysis, and financial projections, essential for securing funding.

The process of gathering, analyzing, and interpreting information about a market, including data on target customers and competitors.

A presentation used to communicate a business idea to potential investors, typically including slides on the business model, market, and financials.

A strategic management tool that visually outlines a company's value proposition, infrastructure, customers, and finances.

A statement that explains how a product or service solves a problem or fulfills a need for customers, distinguishing it from competitors.

A strategic planning technique used to identify strengths, weaknesses, opportunities, and threats related to a business or project.

Estimates of future revenues, expenses, and profitability, crucial for assessing the financial viability of a business.

A brief, persuasive speech that summarizes a business idea, typically lasting 30 seconds to 2 minutes, aimed at sparking interest.

The process of monitoring, analyzing, and optimizing the net amount of cash receipts minus cash expenses, vital for business sustainability.

A specific group of consumers identified as the intended audience for a product or service, based on shared characteristics.

The assessment of competitors' strengths and weaknesses to identify opportunities and threats in the market.

The collection of original data directly from sources, such as surveys or interviews, to gain insights on market trends.

The analysis of existing data collected by others, such as reports and studies, to inform business decisions.

The ability to understand and effectively use various financial skills, including budgeting, investing, and financial forecasting.

A calculation to determine the sales volume at which total revenues equal total costs, indicating no profit or loss.

The act of establishing and nurturing professional relationships that can provide support, advice, and opportunities.

The ability to effectively communicate ideas to an audience, including verbal communication, body language, and visual aids.

A semi-fictional character representing a segment of the target audience, created to better understand customer needs and behaviors.

A process in which outputs of a system are circled back and used as inputs, allowing for continuous improvement.

Any individual or group that has an interest in the success of a business, including investors, employees, and customers.

The creation of an early model of a product to test and validate ideas before full-scale production.

A comprehensive plan formulated to achieve marketing objectives by identifying target markets and defining marketing tactics.

The principles and standards that determine acceptable conduct in business, guiding decisions and actions.

The process of creating new ideas, products, or methods that improve efficiency or effectiveness in business.

The capability of a business to grow and manage increased demand without compromising performance or losing revenue potential.