The process of gathering, analyzing, and interpreting information about a market, including data on target audiences and competitors.

The practice of involving individuals or groups that have an interest in a project or presentation, ensuring their needs and concerns are addressed.

A persuasive message delivered to potential clients to convince them to purchase a product or service.

The art of creating visually appealing and effective presentation materials that enhance communication and audience engagement.

The arrangement of elements in a presentation to guide the audience’s attention and emphasize key points.

A semi-fictional representation of an ideal customer based on market research and real data about existing customers.

A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a project or business.

The ability of a message to connect with the audience’s feelings, enhancing engagement and persuasion.

A statement designed to prompt an immediate response or encourage the audience to take a specific action.

Various forms of media, such as images, videos, and audio, used in presentations to enrich content.

Strategies for effectively addressing and overcoming objections raised by the audience during a presentation.

Non-verbal communication through gestures, facial expressions, and posture that can influence audience perception.

The process of evaluating responses and reactions from the audience to improve future presentations.

The practice of being open and honest in communication, fostering trust and credibility with the audience.

The technique of presenting information in a convincing manner, often involving vocal variety and confident body language.

Potential issues related to technology and equipment that may arise during a presentation.

The art of using narrative to communicate ideas effectively, making presentations more relatable and memorable.

Encouraging interaction from the audience during a presentation to enhance engagement and feedback.

Practice exercises where participants simulate real-life situations to develop skills in handling objections and questions.

A brief document summarizing key findings from market research, designed for easy understanding.

The culmination of the course where students showcase their skills by delivering a comprehensive business presentation.

A reflective practice where students evaluate their own performance against established criteria.

The process of ensuring all technological aspects of a presentation are set up and functioning correctly.

The ability to convey information clearly and persuasively, ensuring the audience understands the message.

Rehearsing the presentation to improve performance, timing, and confidence before the actual delivery.

Techniques used to capture and maintain the audience's interest throughout a presentation.