The art of influencing others' beliefs or actions through effective messaging and techniques.

The process of planning and creating a structured approach to advocate for a social cause.

Identifying and understanding specific groups to tailor messages that resonate with them.

Efforts aimed at promoting social change and influencing public policy for community improvement.

The technique of presenting information in a way that influences perception and interpretation.

Key strategies by Robert Cialdini that enhance persuasive communication, like reciprocity and authority.

Methods used to gather and analyze data about audience characteristics such as age, gender, and income.

Detailed profiles representing segments of your target audience, guiding message development.

Metrics used to evaluate the success of a campaign against its objectives.

Techniques for gathering information to assess audience feedback and campaign impact.

An approach that uses various communication platforms to maximize outreach and engagement.

Assessing how well a campaign meets its goals through metrics and audience feedback.

Persuasive messages that evoke feelings to influence audience attitudes and behaviors.

Persuasive messages that rely on logic and reason to convince the audience.

Using narrative techniques to convey messages that resonate emotionally with audiences.

The process of refining a campaign based on feedback and performance metrics.

The use of images and graphics to enhance the narrative and engage the audience.

Techniques to capture and maintain the attention of your audience during presentations.

Interactive discussions where the audience can ask questions to clarify and deepen understanding.

Developing tailored messages and materials for various communication channels.

Modifying communication to suit the preferences and needs of diverse groups.

Frameworks explaining how and why people are influenced by certain messages.

An assignment that involves investigating a principle of persuasion and its application.

A process where students evaluate each other's work to provide constructive feedback.

Personal logs where students reflect on their learning experiences and progress.

The core idea or statement that encapsulates the purpose of the campaign.