The process of identifying and understanding the demographics, motivations, and needs of your audience to tailor your message effectively.

A speech designed to convince the audience to adopt a specific viewpoint or take action based on compelling arguments and emotional appeal.

The art of persuasive speaking or writing, employing techniques such as ethos, pathos, and logos to influence an audience.

A rhetorical appeal to credibility and ethics, establishing the speaker's trustworthiness and authority on the subject matter.

An emotional appeal in rhetoric, aimed at evoking feelings in the audience to persuade them.

A logical appeal in rhetoric, using reason and evidence to support arguments and persuade the audience.

A primary speech at an event, intended to set the tone and summarize the main themes, often delivered by a notable speaker.

Non-verbal communication through gestures, facial expressions, and posture that enhances or contradicts spoken messages.

The use of changes in pitch, tone, volume, and pace to maintain audience interest and emphasize key points.

The ability to recognize, understand, and manage your own emotions and those of others, crucial for effective communication.

A positive relationship and connection established between the speaker and audience, fostering trust and engagement.

The ability to command attention and convey confidence while on stage, enhancing the speaker's impact.

A rhetorical technique involving the deliberate reuse of words or phrases to emphasize a point and aid retention.

A comparison between two different things to highlight similarities, often used to clarify complex concepts.

A brief, engaging story used to illustrate a point or connect emotionally with the audience.

A statement urging the audience to take specific action, often used at the conclusion of persuasive speeches.

Writing that aims to convince the reader of a particular viewpoint, utilizing rhetorical techniques and strong arguments.

The process of dividing an audience into distinct groups based on characteristics to tailor messages effectively.

A speech that explains how to do something or how something works, often including visual aids.

The organization of a speech, typically including an introduction, body, and conclusion to enhance clarity and flow.

Techniques used to involve the audience actively during a speech, enhancing their interest and retention.

Information provided by the audience about their reactions to a speech, used for improvement and adjustment.

The process of evaluating one's own performance and progress, crucial for growth in public speaking.

Techniques used in speech to persuade, including metaphors, similes, and alliteration.

The ability to analyze and evaluate an argument or speech critically, enhancing persuasive writing and delivery.