The practice of marketing oneself and one's career as a brand, highlighting unique skills and values.

The collective reputation and visibility of an individual on digital platforms, including social media and personal websites.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to personal branding.

A document that defines visual and communicative elements of a personal brand, ensuring consistency across platforms.

A schedule that outlines what content will be shared online and when, aiding in consistent online presence.

A concise and persuasive speech that summarizes an individual’s personal brand and career aspirations.

The act of building and maintaining professional relationships to enhance career opportunities and personal branding.

The trail of data one leaves online, including social media activity, website visits, and digital interactions.

The specific group of people a personal brand aims to reach and influence through communication and marketing.

A collage of images, colors, and typography that visually represents a personal brand’s style and identity.

Core statements that convey the essence of a personal brand, guiding communication strategies.

A strategic outline detailing how to convey personal brand messages across various platforms.

The process of selecting and organizing work examples that best represent an individual's skills and achievements.

Statements from others that endorse an individual’s skills or character, enhancing credibility in personal branding.

Data that measures audience interaction with online content, helping assess the effectiveness of branding strategies.

A set of colors chosen to represent a personal brand, influencing perception and recognition.

The style and appearance of printed text, which plays a crucial role in personal branding materials.

A group of contacts within an industry that can provide support, opportunities, and resources for career growth.

The ability to effectively communicate ideas and showcase work, essential for personal branding.

A well-organized collection of work samples that effectively showcases an individual's skills and achievements.

Physical or digital items that represent a personal brand, such as business cards, resumes, and websites.

The process of evaluating one's strengths, weaknesses, and unique value propositions in personal branding.

Methods for gathering insights from others about one's personal brand, aiding in improvement.

Unique attributes or skills that set an individual apart from others in their field.

Analyzing similar personal brands to identify market trends and opportunities for differentiation.

Specific tasks outlined to enhance one's personal brand based on assessments and audits.