The process of creating a unique identity and image for oneself in the professional world, particularly in consulting.

A clear statement that explains how your services solve clients' problems, highlighting your unique benefits.

A plan designed to promote and sell services, including target audience identification and engagement methods.

Building relationships with professionals and potential clients to create opportunities for collaboration and referrals.

The process of identifying a specialized segment of the market to focus your consulting services on.

A specific group of potential clients you aim to reach with your marketing efforts.

A semi-fictional representation of your ideal client based on market research and real data.

Evaluating competitors to understand their strengths and weaknesses to identify your unique advantages.

Techniques used to improve the visibility of your online content in search engine results.

A brief, persuasive speech that summarizes your value proposition and services in under a minute.

A plan for creating and distributing valuable content to attract and engage your target audience.

Enhancing your social media profiles and content to increase visibility and engagement.

The process of gathering, analyzing, and interpreting information about a market, including potential clients.

The visible elements of a brand, such as logo, design, and colors, that create an impression in consumers' minds.

An online platform that showcases your services, testimonials, and personal brand to attract clients.

A strategic outline of how to build and maintain professional relationships for business growth.

Recommendations from existing clients that can lead to new business opportunities.

Various platforms and methods used to communicate and deliver your marketing messages to your audience.

A schedule that outlines what content will be published and when, ensuring consistent messaging.

The process of evaluating your own skills and progress to identify areas for improvement.

Activities that encourage students to think critically about their learning experiences and outcomes.

The comprehensive document that showcases your personal brand and marketing plan at the course's end.

A group of contacts and relationships that can provide support, advice, and business opportunities.

Specific actions taken to implement your marketing strategy and achieve your goals.

Strategies to interact with clients to build relationships and encourage loyalty.

Common practices and standards in branding that can be challenged to create a unique identity.