The integration of various media formats, including text, audio, video, and graphics, to create engaging content.

A strategic approach focused on creating and distributing valuable content to attract and engage a target audience.

The process of creating video content, including scripting, shooting, and editing, to convey a message effectively.

The art of combining text and images to communicate ideas visually, often used in marketing materials.

The process of planning, executing, and measuring marketing campaigns to achieve specific goals.

Metrics used to evaluate the success of a campaign in achieving its objectives.

The systematic analysis of data to understand performance and inform decision-making.

A visual representation of how a video will unfold, including scenes and transitions.

A schedule that outlines when and where content will be published across various platforms.

Fictional characters that represent different segments of a target audience, used to tailor marketing strategies.

The process of writing dialogue and narration for video content to convey the intended message.

Fundamental guidelines in graphic design that help create visually appealing and effective designs.

Visual content created specifically for social media platforms to engage users.

Making marketing choices based on data analysis and insights rather than intuition.

Maintaining a uniform look and feel across all media formats in a campaign.

The process of combining various media formats to create a cohesive narrative.

The process of using audience feedback to refine and improve campaign strategies.

A comprehensive showcase of the multimedia campaign, demonstrating learned skills and strategies.

Feedback and ideas exchanged among team members to enhance campaign effectiveness.

A document outlining the goals, target audience, and key messages for a marketing campaign.

Fundamental techniques and tools used in the video editing process to enhance storytelling.

A document that provides direction for a creative project, outlining objectives and guidelines.

A long-term plan to achieve specific marketing goals, including target audience and messaging.

The visual and emotional representation of a brand, including logos, colors, and messaging.

Data points that measure how audiences interact with content, such as likes, shares, and comments.