A marketing approach that uses multiple forms of media (text, images, video) to engage audiences.

A coordinated series of marketing activities designed to achieve specific goals for a business.

A business that operates in a specific community or area, often serving local customers.

The process of gathering, analyzing, and interpreting information about a market, including consumer needs.

The specific group of consumers a marketing campaign aims to reach and influence.

The art of creating visual content to communicate messages using typography, imagery, and color.

The process of creating video content, including planning, shooting, and editing.

A plan for how a business will use social media platforms to achieve marketing goals.

The process of generating ideas and producing relevant material for a target audience.

The interaction between a brand and its audience, often measured by likes, shares, and comments.

Metrics used to evaluate the success of a marketing campaign against its goals.

Marketing materials such as brochures, flyers, and social media posts used to promote a business.

The ability to effectively communicate ideas to an audience, including verbal and non-verbal techniques.

The art of using narratives to connect with an audience emotionally and convey a message.

Working together with others to achieve a common goal, crucial in project-based learning.

The anticipated outcomes and standards that a client has for a marketing campaign.

Research that focuses on understanding consumer behavior through interviews and observations.

Research that involves numerical data and statistical analysis to understand market trends.

Semi-fictional characters created to represent different segments of a target audience.

The process of estimating costs and allocating resources for a marketing campaign.

Information provided by peers or clients regarding the effectiveness of a marketing campaign.

Practicing a presentation to improve delivery and fluency before the actual event.

The culminating event where students showcase their multimedia marketing campaign to an audience.

The process of examining data to draw insights and inform marketing strategies.

The ability to generate innovative ideas and solutions in marketing materials.