A strategy that uses multiple platforms to engage customers, including social media, email, and SEO.

The process of optimizing online content to rank higher in search engine results, increasing visibility.

A form of direct marketing that uses emails to communicate with potential and current customers.

The use of social media platforms to promote products or services and engage with audiences.

The systematic analysis of data to measure campaign performance and inform marketing strategies.

Metrics used to evaluate the success of a marketing campaign against its objectives.

A plan for creating, publishing, and managing content that aligns with marketing goals.

A method of comparing two versions of a webpage or email to determine which performs better.

A semi-fictional representation of your ideal customer based on market research and real data.

SEO strategies aimed at optimizing a website to rank in local search results.

The process of acquiring hyperlinks from other websites to your own to improve SEO.

The practice of dividing a target audience into smaller groups based on shared characteristics.

A schedule that outlines when and where content will be published across various platforms.

Content that captures the audience's attention and encourages interaction or sharing.

The process of assessing competitors to understand their strengths, weaknesses, and strategies.

Conclusions drawn from analyzing data to inform marketing decisions and strategies.

The process of making adjustments to improve the effectiveness of marketing campaigns.

The creation of visually appealing and functional email layouts to enhance user engagement.

The process of creating various types of content, including text, images, and videos.

The systematic gathering of information about target markets or customers to inform marketing strategies.

The evaluation of how well a marketing campaign meets its defined goals and objectives.

Paid promotions on social media platforms designed to reach a specific audience.

Representing data in graphical formats to make it easier to understand and analyze.

Strategies for engaging with leads or customers after initial contact to nurture relationships.

The measurement of how well content achieves its intended goals, such as engagement or conversion.