The process of promoting and selling fashion products through strategic planning and marketing techniques.

A method used to set prices based on costs, competition, and consumer demand to maximize profits.

Marketing efforts aimed at increasing awareness and sales of products through various channels.

The practice of designing store displays and layouts to attract customers and enhance their shopping experience.

The evaluation of sales data to understand performance, identify trends, and inform business decisions.

The process of gathering, analyzing, and interpreting information about a market, including consumer preferences.

The selection and organization of products to create a cohesive assortment that appeals to target customers.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to a business.

Understanding consumer behaviors and preferences to inform product development and marketing strategies.

Approaches and tactics employed by rival companies to gain market share and attract customers.

Frameworks used to determine how products are priced based on various factors like costs and market conditions.

The communication used to convey the benefits and features of a product during marketing campaigns.

A schedule outlining the timing and details of promotional activities throughout a specific period.

Creative arrangements of products in a retail setting designed to attract and engage customers.

Metrics used to evaluate the success of an organization in achieving its objectives.

Patterns and changes in sales performance over time, helping to forecast future sales.

Using data analysis and empirical evidence to guide business decisions and strategies.

The variety of products offered by a retailer, tailored to meet consumer preferences.

Visual tools that combine images, colors, and textures to convey the desired aesthetic for a product line.

The arrangement of merchandise and fixtures in a retail space to optimize customer flow and engagement.

Fundamental concepts that guide the creation and implementation of marketing strategies.

The various costs associated with producing and selling a product, influencing pricing decisions.

The day-to-day activities involved in running a retail business, including inventory management and customer service.

Documents that summarize sales performance, providing insights into revenue and trends.

Standards used to assess the quality and marketability of potential products.