Promotional activities using digital channels like social media, email, and websites to reach clients.

Search Engine Optimization; techniques to improve website visibility in search engine results.

Pay-Per-Click; an online advertising model where advertisers pay each time their ad is clicked.

Creating and distributing valuable content to attract and engage a target audience.

Engagement activities aimed at building relationships with local organizations and clients.

A strategy that incentivizes existing clients to refer new clients, enhancing client acquisition.

Metrics used to evaluate the success of marketing initiatives against goals.

A specific group of potential clients identified for marketing efforts.

A metric that measures the interaction level of an audience with content.

Using emails to communicate with clients, promote services, and nurture relationships.

A plan for using social media platforms to achieve marketing goals.

The tendency of clients to continue buying from a specific brand over time.

The systematic computational analysis of data to understand marketing performance.

Quantitative measures used to assess the effectiveness of marketing strategies.

The process of attracting new clients to a business.

Brochures, flyers, and other materials used to promote services or events.

An interactive training session designed to teach specific skills or knowledge.

A schedule that outlines when and what content will be published.

The extent to which clients are familiar with a brand and its services.

Structured initiatives aimed at connecting with and assisting the community.

Tools or methods used to monitor and evaluate marketing performance.

Encouragement for clients to promote and support a brand or service.

A comprehensive document outlining marketing strategies and tactics.

Making choices based on data analysis rather than intuition or observation.

Assessing competitors to identify strengths, weaknesses, and market opportunities.