The process of promoting, selling, and distributing a product or service to meet customer needs.

The systematic gathering and analysis of data about consumers and competitors to inform marketing strategies.

A specific group of consumers identified as the intended recipients of a marketing message.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business or project.

Framework consisting of Product, Price, Place, and Promotion, used to develop effective marketing strategies.

The item or service offered to meet customer needs, including its features and benefits.

The amount charged for a product or service, influenced by costs, competition, and perceived value.

The distribution channels used to deliver the product to consumers, including online and physical locations.

Marketing communications strategies used to inform and persuade potential customers about a product.

Marketing efforts that use the internet and electronic devices to reach consumers.

A plan for how a business will use social media platforms to achieve marketing goals.

Using email to send advertisements, request business, or solicit sales or donations.

The process of creating a plan to spend money, ensuring resources are allocated effectively.

Establishing a schedule for marketing activities and milestones to ensure timely execution.

A concise overview of a marketing plan, summarizing key points for stakeholders.

The ability to effectively communicate ideas and strategies to an audience.

Materials such as charts, graphs, and images used to enhance presentations and clarify information.

The process of evaluating the strengths and weaknesses of competitors to inform strategy.

The combination of the 4 Ps tailored to meet the needs of the target audience.

The assessment of digital marketing efforts to measure effectiveness and ROI.

Activities designed to encourage students to think critically about their learning experiences.

Input and evaluations provided by classmates to enhance learning and performance.

A comprehensive document outlining a company's marketing strategy and tactics.

A long-term plan for achieving specific marketing objectives.

The ability to generate new and innovative ideas to solve problems or create opportunities.