The process of assessing market conditions to identify opportunities and challenges for a product or brand.

A plan for creating a unique identity and image for a product in the minds of consumers.

Patterns and shifts in consumer preferences that influence purchasing behavior.

A specific group of consumers identified as the intended recipients of a marketing message.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to a business.

The combination of product, price, place, and promotion strategies used to market a product.

The assessment of competitors' strengths and weaknesses to inform strategic planning.

Detailed profiles that represent segments of a target audience, including demographics and behaviors.

Methods used to gather information for market research, such as surveys and interviews.

The process of dividing a market into distinct groups of buyers with different needs.

The visible elements of a brand, such as its name, logo, and design, that distinguish it from competitors.

A statement that explains how a product meets customer needs and why it's better than alternatives.

A strategy that involves partnering with influential individuals to promote a product.

A plan for creating, publishing, and managing content to engage a target audience.

Coordinated marketing efforts aimed at increasing awareness and sales of a product.

The promotion of a product or brand through live events, such as tastings or launch parties.

The study of individuals and groups in selecting, purchasing, and using products.

A measure of the revenue generated from marketing efforts relative to their cost.

Factors related to culture that affect consumer preferences and behavior.

Variations in consumer behavior that occur at specific times of the year.

The graphical representation of information to make data easier to understand.

The process of gathering responses to improve products or strategies through continuous refinement.

A comprehensive strategy outlining the steps and resources needed for a successful product launch.

Various platforms used to communicate marketing messages to consumers.

The process of establishing a brand's identity and value in the marketplace.