The process of starting and managing a business focused on designing, producing, and selling jewelry.

A formal document outlining business goals, strategies, market analysis, and financial projections.

The practice of creating a unique identity for a product or business, including name, logo, and messaging.

Plans designed to promote and sell products or services, targeting specific audiences.

Methods employed to persuade customers to purchase products, enhancing customer engagement.

The assessment of market conditions, trends, and customer preferences to inform business decisions.

A specific group of consumers identified as the intended recipients of a marketing message.

The evaluation of competitors' strengths and weaknesses to identify market opportunities.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business.

Approaches used to set product prices based on costs, competition, and customer demand.

A brief overview of a business plan, summarizing key points for stakeholders.

The framework outlining how a business generates income through its products or services.

Estimates of future revenue, expenses, and profitability based on market trends.

The process of outlining how a business will execute its strategies and achieve its goals.

The visual and verbal elements that distinguish a brand, including logo and messaging.

Using narratives to connect with customers emotionally, enhancing brand loyalty.

Promoting products or services through online channels like social media and email.

A plan for using social media platforms to engage with customers and promote a brand.

Partnerships with social media influencers to reach wider audiences and enhance credibility.

Strategies to interact with customers, fostering loyalty and encouraging repeat business.

Pre-written dialogues used by sales professionals to guide conversations with customers.

Actions taken after a sale to maintain customer relationships and encourage repeat purchases.

The ability to effectively communicate ideas and business plans to an audience.

A concise summary of a business plan, highlighting key components for stakeholders.

Various platforms and methods used to promote products, including online and offline avenues.