The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric RiesThis book introduces innovative approaches to developing products and services, crucial for understanding market demand in mixed-use developments.
The Art of the Deal
by Donald J. Trump and Tony SchwartzA classic in real estate investment, this book provides insights into negotiation and deal-making that are essential for securing funding.
Mixed-Use Development Handbook
by Charles B. McClainThis comprehensive guide covers the principles of mixed-use development, offering practical frameworks for successful project execution.
Real Estate Investing: Market Analysis, Financing, and Valuation
by David M. Geltner and Norman G. MillerA foundational text that delves into market analysis and financial projections, vital for crafting compelling investment proposals.
Designing Mixed-Use Developments: A Guide to Creating Sustainable Communities
by E. Michael KauffmanFocuses on innovative design concepts that enhance community engagement and investor appeal, aligning with course objectives.
The Real Estate Wholesaling Bible: The Fastest Way to Get Started in Real Estate Investing
by Than MerrillOffers practical strategies for real estate investment, including market assessment techniques that are critical for proposal development.
The Power of Habit: Why We Do What We Do in Life and Business
by Charles DuhiggUnderstanding behavioral economics can enhance your market analysis and stakeholder engagement strategies in mixed-use projects.
Principles of Real Estate Practice
by Stephen Mettling and David CusicA comprehensive overview of real estate principles that supports advanced understanding of investment strategies and market dynamics.