The study of how customers make purchasing decisions based on preferences and needs, crucial for effective marketing.

Engaging formats like quizzes, videos, and infographics that encourage user participation and enhance customer experience.

The use of various media types, such as text, images, and videos, to create engaging marketing campaigns.

Buying and selling goods or services online, requiring effective marketing strategies to drive sales.

The systematic analysis of data to measure performance and optimize marketing strategies based on customer engagement.

Specific metrics used to evaluate the success of marketing strategies and content effectiveness.

The overall experience a user has with a product or service, focusing on ease of use and satisfaction.

Statistical data relating to the population, such as age, gender, and income, used to segment markets.

Qualitative data about consumer interests, lifestyles, and values that inform marketing strategies.

Software and platforms used to produce multimedia content, such as Adobe Creative Suite or Canva.

A method of comparing two versions of content to determine which performs better in achieving marketing goals.

Creating preliminary models of interactive content to test ideas and gather feedback before final production.

Detailed profiles representing target customers, used to tailor marketing strategies and content.

A metric that measures the level of interaction users have with content, indicating its effectiveness.

A strategy that integrates multiple marketing channels to provide a seamless customer experience.

The process of collecting user feedback to refine and improve marketing strategies and content.

A visual tool that displays key metrics and analytics to monitor the effectiveness of marketing efforts.

The plan for sharing and promoting content across various channels to reach the target audience.

A process of continuously improving a product or content based on user feedback and testing results.

Tools like charts and infographics used in presentations to enhance understanding and engagement.

Involving key individuals in the marketing process to gather insights and support for strategies.

Tools used to collect data on customer opinions and preferences, aiding in behavior analysis.

The practical use of learned concepts in actual marketing scenarios to enhance understanding.

A comprehensive plan that outlines how to reach target customers and achieve business goals.

The process of revising content based on performance data and user feedback to enhance effectiveness.