An online advertising model where advertisers pay each time a user clicks their ad, driving targeted traffic to their website.

The process of enhancing a website's visibility on search engines to increase organic traffic through targeted keywords and content.

Utilizing social media platforms to promote products or services, engage with audiences, and drive traffic to websites.

The practice of planning and controlling the financial resources allocated for digital marketing campaigns to maximize ROI.

Quantifiable metrics used to evaluate the success of marketing strategies against predefined objectives.

Specific, Measurable, Achievable, Relevant, and Time-bound goals that guide marketing efforts and strategies.

A cohesive approach that combines various marketing channels and tactics to achieve unified business objectives.

The process of dividing a target market into distinct groups based on shared characteristics for tailored marketing.

Creating and distributing valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer actions.

Software applications that help measure and analyze digital marketing performance, providing insights for optimization.

The systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase.

Links from other websites to your site, which enhance SEO by improving credibility and search engine rankings.

The art of writing persuasive text for advertisements that compel readers to take action, such as clicking a link.

The process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to a business or project.

Tactics employed to foster interaction and connection with the audience on social media platforms.

The organization of various components of a marketing campaign, including budget, audience targeting, and ad placements.

The ongoing process of adjusting and improving marketing strategies based on performance data to achieve better results.

A predictive tool used to estimate future marketing performance based on historical data and trends.

The process of inspecting, cleansing, and modeling data to discover useful information for decision-making.

A model that illustrates the journey potential customers go through from awareness to purchase.

The overall experience a user has with a website or product, crucial for optimizing conversions and customer satisfaction.

A strategy that utilizes multiple channels to reach customers, enhancing engagement and conversion opportunities.

The process of attracting and converting prospects into potential customers, often through various marketing tactics.

The extent to which consumers are familiar with a brand and can recognize it, influencing their purchasing decisions.