Marketing strategies specifically designed to promote non-profit organizations and their missions.

A plan that outlines how an organization will use digital tools to achieve its goals, particularly in fundraising.

The process of gathering voluntary contributions of money or resources for non-profit organizations.

Creating and sharing valuable content to attract and engage a target audience, particularly donors.

Techniques to improve a website's visibility on search engines, crucial for attracting donors.

Involving individuals or groups who have an interest in the non-profit's activities, enhancing support.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to non-profits.

Using multiple platforms (e.g., social media, email) to reach and engage potential donors.

Metrics used to evaluate the success of marketing efforts in achieving fundraising goals.

Improving website usability to enhance donor engagement and increase donations.

Acquiring links from other websites to improve SEO and online visibility.

A schedule for planning and organizing content marketing efforts over time.

Creating content that resonates emotionally with donors, driving them to take action.

A coordinated marketing effort using social media platforms to achieve specific fundraising goals.

Methods used to analyze marketing data, measuring the effectiveness of strategies.

Allocating financial resources for marketing activities within non-profit organizations.

Using narratives to connect with audiences and enhance engagement with non-profit missions.

Strategies aimed at fostering a sense of belonging among supporters to enhance donor loyalty.

Data points used to assess how well content is engaging the target audience.

Tools and methods for monitoring the performance of digital marketing campaigns.

A comprehensive showcase of the digital marketing strategy developed throughout the course.

A collection of work that demonstrates skills and strategies applied in non-profit marketing.

Visual elements designed to capture attention and communicate messages effectively.

Evaluating the return on investment for marketing efforts to ensure effectiveness.

Content created by supporters that can be leveraged for marketing purposes.

Gathering and analyzing data about the non-profit sector to inform marketing strategies.