A strategic document outlining marketing goals, target audiences, and promotional strategies for a specific period.

The process of gathering, analyzing, and interpreting data about a market, including information about the target audience.

The practice of identifying and reaching specific groups of potential students based on demographics and interests.

Promotional activities conducted online using digital channels like social media, email, and websites.

A semi-fictional representation of a university's ideal prospective student based on market research.

A strategic planning tool that assesses strengths, weaknesses, opportunities, and threats related to marketing efforts.

A statement that clearly outlines the unique benefits and value a university offers to prospective students.

The process of choosing the most effective platforms for delivering marketing messages to the target audience.

Quantifiable metrics used to evaluate the success of marketing strategies against defined objectives.

A digital marketing strategy that involves sending emails to prospects and students to inform and engage them.

The practice of optimizing online content to rank higher in search engine results, increasing visibility.

A marketing approach focused on creating and distributing valuable content to attract and engage a target audience.

A plan for using social media platforms to achieve marketing goals, including audience engagement and brand promotion.

Various forms of communication, such as brochures and ads, designed to promote a university's programs.

The process of inspecting, cleaning, and modeling data to discover useful information for decision-making.

An assessment of competitors’ strengths and weaknesses to inform marketing strategies and positioning.

Specific, measurable goals that a marketing plan aims to achieve within a designated timeframe.

Tools and processes for gathering responses from the target audience to improve marketing efforts.

A coordinated marketing effort that uses digital channels to achieve specific objectives.

Data points that measure how effectively a marketing strategy interacts with the target audience.

A plan detailing how to communicate the benefits of a university's offerings to prospective students.

Current patterns and shifts in consumer behavior and preferences that impact marketing strategies.

A plan for connecting with potential students and stakeholders to promote university programs.

The process of positioning a university's brand in the minds of prospective students relative to competitors.

A measure of how well marketing strategies achieve desired outcomes and goals.