A plan to promote and sell products, tailored to meet target audience needs, especially millennials.

Individuals born between 1981 and 1996, known for their digital fluency and distinct consumer behaviors.

Platforms like Facebook and Instagram used for networking and marketing, crucial for engaging millennials.

Various types of coverage offered by insurance companies, including life, health, and auto insurance.

The process of assessing market conditions to identify trends, competitors, and consumer preferences.

Promoting products or services using digital channels, such as websites, social media, and email.

The process of generating engaging material (text, images, videos) to attract and retain customers.

A specific group of consumers identified as potential customers for a product or service.

The interaction between a brand and its audience, often measured through likes, shares, and comments.

Techniques to improve a website's visibility on search engines, boosting organic traffic.

Using email to send advertisements, solicit sales, or engage customers with newsletters.

Metrics used to evaluate the success of marketing campaigns and strategies.

The degree to which a brand is recognized and remembered by its target audience.

The quality of being genuine, crucial for building trust with millennial consumers.

A schedule that outlines planned posts and campaigns on social media platforms.

Using images and videos to convey a narrative, enhancing engagement and relatability.

The use of various content forms (text, audio, video) to create engaging marketing materials.

The process of examining data sets to draw conclusions about marketing effectiveness.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats.

Semi-fictional representations of ideal customers based on market research.

Compelling images or graphics designed to attract attention and convey messages.

The success of a marketing campaign in achieving its objectives and reaching its audience.

Methods used to gather responses from consumers to improve products or marketing strategies.

Promotional content created to inform and persuade potential customers.

Creative and unique approaches to promoting products that capture consumer interest.