A technology that overlays digital information onto the real world, enhancing user interaction and experience.

A platform by Facebook for creating AR effects for Instagram and Facebook, enabling user engagement through interactive designs.

Snapchat's AR creation tool that allows designers to build and publish interactive lenses for user engagement.

The level of interaction and involvement a user has with digital content, crucial for measuring campaign success.

A design approach that focuses on creating engaging and responsive experiences for users, often through AR.

Design philosophy prioritizing user needs and feedback to create effective and appealing interactive content.

The process of creating preliminary models of AR designs to test functionality and gather user feedback.

A cyclical design process that incorporates user feedback to refine and improve AR content continuously.

The art of crafting narratives to engage users emotionally, enhancing the effectiveness of AR campaigns.

Metrics used to evaluate the success of AR campaigns, such as user interaction rates and engagement levels.

A method of comparing two versions of content to determine which performs better in terms of user engagement.

Visual representations of user experiences that help identify pain points and opportunities in AR content.

Fictional characters representing target users, created to guide design decisions and enhance user-centricity.

The systematic computational analysis of data to assess user engagement and inform design improvements.

A plan outlining how a brand will use social media platforms to achieve marketing goals, including AR integration.

The process of evaluating user interaction with AR content to determine effectiveness and areas for improvement.

Digital overlays applied to images or videos, often used in social media to enhance user interaction.

Responses from users regarding their experiences with AR content, crucial for iterative design processes.

The repeated refinement of a design based on user feedback and testing results to enhance effectiveness.

A coordinated series of activities aimed at promoting a product or service, often utilizing AR for engagement.

The extent to which a brand is recognized and remembered by users, enhanced through innovative AR content.

Promoting products or services using digital channels, increasingly incorporating AR for interactive experiences.

The overall experience a user has when interacting with a product, crucial for designing effective AR content.

The interaction between users and content on social media platforms, essential for measuring campaign success.