A strategy that leverages influential individuals to promote a brand's products or services to their audience.

The process of implementing a marketing strategy, including planning, coordinating, and managing campaign activities.

The degree to which an influencer's values and audience match those of a brand, ensuring authentic partnerships.

The systematic analysis of data to evaluate campaign performance and inform future marketing decisions.

A comprehensive plan that outlines how a brand will reach its target audience and achieve its marketing goals.

The process of identifying and choosing influencers who align with brand values and can effectively engage the target audience.

Data points that measure how audiences interact with content, including likes, shares, comments, and click-through rates.

A schedule that outlines when and where content will be published, helping to ensure consistent messaging across platforms.

A measurable value that demonstrates how effectively a brand is achieving its key business objectives.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to influencer partnerships.

A performance measure used to evaluate the efficiency of an investment, calculated as net profit divided by total cost.

The perceived genuineness of an influencer, which affects audience trust and engagement.

The established guidelines for interacting with influencers, ensuring clarity and professionalism.

A detailed schedule that outlines the phases of a campaign from planning to execution and evaluation.

A document summarizing the results of a marketing campaign, including metrics and insights for future strategies.

The process of dividing a target audience into distinct groups based on shared characteristics for tailored marketing.

A set of rules that dictate how a brand should be presented, ensuring consistency across all marketing materials.

The approach taken to leverage specific social media platforms for influencer marketing, tailored to their unique audiences.

Quantitative measures used to evaluate the success of marketing campaigns against predetermined objectives.

The ongoing process of building and maintaining partnerships with influencers to ensure successful collaborations.

Making marketing choices based on data analysis rather than intuition or assumptions.

The practice of examining historical data to identify patterns and predict future movements in influencer marketing.

A metric that measures the level of interaction (likes, comments, shares) relative to the total number of followers.

Monitoring social media channels for mentions of a brand or relevant topics to gather insights and inform strategies.

A prompt that encourages audience engagement, directing them to take a specific action, like visiting a website.