The process of creating a unique identity for a beauty product or service that resonates with consumers.

A coordinated marketing effort to promote a specific makeup look or product line, often including visuals and messaging.

A plan that outlines how to use social media platforms to achieve marketing goals and engage target audiences.

Fundamental concepts that guide the development, promotion, and sale of products or services in the beauty industry.

Working together with other professionals, such as photographers and models, to achieve a common goal in a campaign.

The specific group of consumers a campaign aims to reach, defined by demographics and preferences.

The visible elements of a brand, including its name, logo, and design, that distinguish it from competitors.

A visual collage that captures the essence of a brand's aesthetic, guiding the design and marketing process.

Advertising tools such as brochures, flyers, and graphics used to promote products or campaigns.

Creative material designed to attract and retain the attention of the target audience on social media.

Metrics used to evaluate the success of a marketing campaign against its objectives.

An official statement issued to media outlets to announce something newsworthy about a brand or campaign.

A schedule that outlines what content will be posted on social media and when, ensuring consistent engagement.

The process of planning and managing all aspects of a photoshoot, including scheduling and logistics.

Creating documents that outline roles, expectations, and goals for collaborative projects.

The overall visual style and appeal of a brand or campaign, often influenced by color, design, and imagery.

A self-assessment technique where students write about their learning experiences and insights.

A continuous process of giving and receiving feedback to improve campaign elements and performance.

Current trends, best practices, and knowledge gained from professionals in the beauty marketing field.

Events or platforms where professionals can connect and share knowledge within the beauty industry.

A completed project or campaign that showcases an artist's skills and understanding of branding and marketing.

A document that defines how a brand should be presented visually and verbally across various platforms.

Researching and evaluating competitors to understand market positioning and strategies.

Practicing the process of introducing a campaign on social media to gauge effectiveness and engagement.

Keeping records of the makeup application steps and techniques used in a campaign.

The culminating showcase of a student's campaign, demonstrating their mastery of course concepts.