The practice of starting and managing a business focused on herbal products, combining herbal knowledge with business strategies.

A formal document outlining the business goals, strategies, and financial forecasts for a startup or existing business.

The process of gathering, analyzing, and interpreting information about a market, including consumer needs and competition.

The complete process of bringing a new herbal product from idea to market, including design, formulation, and testing.

A presentation aimed at persuading potential investors to fund a business venture by showcasing its value proposition.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business or project.

A statement that outlines the unique benefits and value a product or service offers to customers.

The process of estimating future financial inflows and outflows, crucial for maintaining business liquidity.

An early sample or model of a product used to test concepts and gather feedback before full-scale production.

The use of online platforms and tools to promote products and engage with customers, essential for modern businesses.

A financial calculation to determine the point at which total revenues equal total costs, indicating no profit or loss.

The visible elements of a brand, such as logo and design, that create a distinctive image in consumers' minds.

The various sources from which a business earns money, essential for financial sustainability.

A comprehensive plan formulated to reach specific marketing objectives and target audiences effectively.

The process of creating a plan for managing finances, including budgeting, forecasting, and funding strategies.

The assessment of competitors in the market to identify their strengths, weaknesses, and strategies.

A specific group of consumers identified as the intended audience for a product or service.

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer.

A presentation that provides an overview of a business plan, typically used during investor pitches.

A plan for communicating the benefits of a product to potential customers to drive sales.

The study of how individuals make decisions to spend their resources on consumption-related items.

Strategic alliances with other businesses or organizations that enhance a company's capabilities and market reach.

Patterns and changes in consumer behavior and market conditions that influence business strategies.

The process of developing the specific ingredients and proportions used in a herbal product.

The practice of incorporating consumer and stakeholder feedback into product development and business strategies.