A plan detailing how to launch a product in the market, focusing on target audience, pricing, and marketing tactics.

Metrics used to evaluate the success of a marketing strategy, helping to measure performance against goals.

The process of inspecting, cleansing, and modeling data to discover useful information for decision-making.

The process of positioning your brand in the mind of your customers, differentiating it from competitors.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business or project.

Systems for collecting and analyzing customer feedback to improve products and marketing strategies.

A clear statement that describes the unique benefit of a product that differentiates it from competitors.

The use of digital channels to promote products or services, including social media, email, and websites.

The process of evaluating competitors to understand their strengths, weaknesses, and market positioning.

Patterns or movements in the market that indicate the direction in which it is heading.

A long-term plan to build a successful brand that achieves specific goals.

A semi-fictional character representing your ideal customer based on market research and data.

A method of comparing two versions of a webpage or product to determine which one performs better.

A schedule of when and where to publish upcoming content, helping to streamline marketing efforts.

Pay-per-click advertising where advertisers pay a fee each time their ad is clicked.

The process of measuring the success of digital marketing campaigns using various metrics.

Tools used to gather customer opinions and feedback about a product or service.

A visual representation of key performance indicators, allowing for quick assessment of performance.

A document summarizing the findings of market research, including insights and recommendations.

Formal presentations made to stakeholders to communicate project updates and strategies.

The last adjustments made to a project or document before submission or publication.

Specific actions taken to implement marketing strategies and achieve objectives.

Creative and effective approaches to marketing that differentiate a product in the market.

The degree to which marketing strategies achieve desired outcomes, such as sales or brand awareness.