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GRASSROOTS ORGANIZING#1

A community-based approach to activism that mobilizes local individuals to advocate for change.

SOCIAL JUSTICE#2

The pursuit of fair and equitable treatment for all individuals, addressing systemic inequalities.

COMMUNITY ENGAGEMENT#3

The process of involving community members in decision-making and action for social change.

CAMPAIGN STRATEGY#4

A plan outlining the objectives, target audience, and tactics for achieving campaign goals.

ACTIVISM#5

The act of taking action to promote, impede, or direct social, political, economic, or environmental change.

STAKEHOLDER#6

An individual or group with an interest or concern in a particular issue or campaign.

OUTREACH#7

Efforts to connect with and engage community members, especially those who are hard to reach.

MESSAGING#8

The core messages crafted to communicate the campaign's purpose and engage the audience.

EVALUATION METRICS#9

Quantitative and qualitative measures used to assess the success of a campaign.

KEY PERFORMANCE INDICATORS (KPIs)#10

Specific metrics used to evaluate the effectiveness of a campaign against its objectives.

VOLUNTEER RECRUITMENT#11

Strategies to attract and engage individuals willing to contribute time and skills to a campaign.

SOCIAL MEDIA STRATEGY#12

A plan for utilizing social media platforms to amplify campaign messages and engage supporters.

DATA COLLECTION#13

The process of gathering information to assess campaign effectiveness and inform future actions.

COMMUNITY ASSESSMENT#14

An evaluation of community needs and resources to inform campaign planning.

S.W.O.T. ANALYSIS#15

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to a campaign.

VISUAL CAMPAIGN MATERIALS#16

Graphics and visuals created to support and enhance campaign messaging.

ENGAGING DIVERSE VOICES#17

Incorporating perspectives from varied community members to enrich campaign strategies.

ONLINE COMMUNITIES#18

Digital spaces where individuals connect and engage around shared interests or issues.

CAMPAIGN SUCCESS#19

The achievement of campaign goals, often measured through specific evaluation metrics.

CIVIC ENGAGEMENT#20

The participation of individuals in activities that influence public policy and community well-being.

COMMUNITY DYNAMICS#21

The interactions and relationships within a community that influence its social structure.

ACTION PLAN#22

A detailed plan outlining the steps, resources, and timelines needed to implement a campaign.

FEEDBACK LOOPS#23

Processes for gathering and responding to input from community members regarding campaign efforts.

CROSS-CULTURAL ENGAGEMENT#24

Strategies for effectively connecting with and respecting diverse cultural perspectives in activism.