A community-based approach to activism that mobilizes local individuals to advocate for change.

The pursuit of fair and equitable treatment for all individuals, addressing systemic inequalities.

The process of involving community members in decision-making and action for social change.

A plan outlining the objectives, target audience, and tactics for achieving campaign goals.

The act of taking action to promote, impede, or direct social, political, economic, or environmental change.

An individual or group with an interest or concern in a particular issue or campaign.

Efforts to connect with and engage community members, especially those who are hard to reach.

The core messages crafted to communicate the campaign's purpose and engage the audience.

Quantitative and qualitative measures used to assess the success of a campaign.

Specific metrics used to evaluate the effectiveness of a campaign against its objectives.

Strategies to attract and engage individuals willing to contribute time and skills to a campaign.

A plan for utilizing social media platforms to amplify campaign messages and engage supporters.

The process of gathering information to assess campaign effectiveness and inform future actions.

An evaluation of community needs and resources to inform campaign planning.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to a campaign.

Graphics and visuals created to support and enhance campaign messaging.

Incorporating perspectives from varied community members to enrich campaign strategies.

Digital spaces where individuals connect and engage around shared interests or issues.

The achievement of campaign goals, often measured through specific evaluation metrics.

The participation of individuals in activities that influence public policy and community well-being.

The interactions and relationships within a community that influence its social structure.

A detailed plan outlining the steps, resources, and timelines needed to implement a campaign.

Processes for gathering and responding to input from community members regarding campaign efforts.

Strategies for effectively connecting with and respecting diverse cultural perspectives in activism.