A plan outlining how to launch a product, including target audience, marketing tactics, and sales strategies.

The process of gathering, analyzing, and interpreting information about a market to inform business decisions.

A statement that clearly outlines the unique benefits and features of a product, addressing customer needs.

The specific group of consumers a product is aimed at, defined by demographics, interests, and behaviors.

A coordinated series of activities designed to promote a product or service to a target audience.

The process of dividing a target audience into smaller groups based on shared characteristics for tailored marketing.

Evaluating competitors' strengths and weaknesses to identify opportunities and threats in the market.

Detailed profiles representing segments of the target audience, used to guide marketing strategies.

Promoting products or services through online channels like social media, email, and websites.

Conventional marketing methods such as print ads, TV, and radio that reach audiences offline.

The process of introducing a new product to the market, including planning and execution phases.

A comprehensive document outlining marketing strategies, goals, and tactics for a specific period.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business.

Preparing alternative strategies to address potential challenges or unforeseen events during a launch.

An official statement issued to media to announce something noteworthy, like a product launch.

Evaluating the success of marketing strategies through metrics like ROI, engagement, and conversion rates.

Allocating financial resources for various marketing activities to ensure effective campaign execution.

A schedule outlining when specific marketing activities and product launch tasks will occur.

Using graphics and imagery to communicate ideas effectively, often in marketing materials.

The ability to convey information clearly and engagingly to an audience, crucial for stakeholder buy-in.

A process where feedback is used to improve strategies and outcomes continuously.

Data points that measure how actively an audience interacts with marketing content.

Special occasions organized to promote a product, often including demonstrations and networking.

A comprehensive approach to reaching target consumers and achieving marketing objectives.

The introduction of new ideas, products, or methods that improve processes or outcomes.