A plan outlining how to launch a product in the market, targeting specific audiences and channels.

The process of gathering, analyzing, and interpreting information about a market, including customers and competitors.

Dividing a target market into distinct groups based on shared characteristics to tailor marketing strategies.

The specific group of consumers a product or marketing campaign is aimed at.

The various platforms and methods used to promote and distribute a product, such as social media or email.

Evaluating competitors to understand their strengths, weaknesses, and market positioning.

A framework for identifying a product's Strengths, Weaknesses, Opportunities, and Threats.

Detailed profiles representing different segments of a target audience, used to tailor marketing efforts.

A comprehensive document outlining marketing strategies, objectives, and tactics for a product launch.

The process of creating a unique name, design, and image for a product in the consumers' mind.

Specific, measurable goals that a marketing strategy aims to achieve.

Promoting products or services using digital channels, including social media, email, and websites.

Conventional methods of advertising, such as print media, television, and radio.

Using multiple marketing channels to reach and engage with the target audience effectively.

Specific actions or strategies used to achieve marketing campaign objectives.

Allocating financial resources for different marketing activities and channels.

The ability to effectively communicate ideas and strategies in a clear and engaging manner.

Constructive criticism or suggestions provided to improve marketing strategies or presentations.

Patterns or shifts in consumer behavior and preferences that can impact marketing strategies.

The level of interaction and involvement a target audience has with a marketing campaign.

A statement that explains how a product meets customer needs and stands out from competitors.

A long-term plan designed to achieve specific marketing objectives and drive growth.

The process of establishing a brand or product in a specific market segment to differentiate it from competitors.

Deep understandings derived from data analysis that inform marketing decisions.

The systematic analysis of data to evaluate marketing performance and inform future strategies.