The process of examining data sets to draw conclusions about the information they contain, often using software tools.

Insights and opinions collected from customers regarding their experiences with a product or service, used to improve offerings.

A strategy that utilizes multiple platforms to reach customers, ensuring a cohesive message across channels.

A plan that outlines how a company will sell its products or services to customers, detailing marketing and sales tactics.

Quantifiable measures used to assess the success of marketing strategies and campaigns against set objectives.

Specific metrics that indicate the performance and success of a business in achieving its goals.

The process of creating a plan to allocate financial resources for various marketing activities.

The graphical representation of information and data to help identify trends and insights.

Semi-fictional characters created based on market research to represent different user types within a targeted demographic.

The process of creating effective surveys to gather customer feedback and insights.

Software applications used to analyze data, visualize trends, and derive actionable insights.

Patterns and tendencies in consumer behavior and market dynamics that influence marketing strategies.

The process of distributing available resources among various projects or business units.

Analysis of the market environment, focusing on competitors and their strategies.

A system where customer feedback is continuously collected and used to make improvements.

A schedule that outlines what content will be published and when, ensuring timely and strategic messaging.

Crafting marketing messages tailored to specific audience segments to enhance engagement.

A measure of the return on investment from marketing activities, calculated by comparing revenue generated to marketing costs.

The evaluation of how well a marketing campaign meets its objectives, often assessed through KPIs.

The ability to effectively communicate ideas to an audience, crucial for presentations and pitches.

A formal presentation delivered to a group of evaluators or stakeholders, often used to showcase strategies.

The practice of basing decisions on data analysis rather than intuition or observation.

A comprehensive plan formulated to achieve specific marketing goals and objectives.

A new business focused on developing technology-based products or services.

A coordinated series of activities and messages designed to promote a product or service.