The process of promoting and selling products or services across national borders, considering cultural and legal differences.

Adapting marketing strategies, content, and products to meet the cultural and linguistic needs of specific local markets.

The systematic identification and evaluation of potential risks that could impact international marketing strategies.

A comprehensive plan that outlines how a business will operate and compete in international markets.

A plan for how a company will enter and establish itself in a new international market, including modes like joint ventures or direct investment.

Subtle differences in cultural practices and beliefs that can significantly impact marketing effectiveness in different regions.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to business competition or project planning.

Quantifiable metrics used to evaluate the success of an organization or of a particular activity in which it engages.

The process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

An analysis of the competitive environment within a specific market, including key competitors and their market share.

A specific group of consumers identified as the intended audience for a product or service.

The study of how individuals make decisions to spend their available resources on consumption-related items.

The process of positioning your brand in the mind of your customers, differentiating it from competitors.

Patterns and tendencies in the market that can influence consumer behavior and business strategies.

The process of identifying and assessing the influence and importance of key stakeholders involved in a project.

A strategy for delivering key messages to stakeholders and ensuring consistent communication throughout a project.

The process of assigning and managing assets in a manner that supports an organization's strategic goals.

A detailed plan outlining how a strategy will be executed, including timelines, roles, and responsibilities.

A process in which outputs of a system are circled back and used as inputs, allowing for continuous improvement.

The combination of factors that can be controlled by a company to influence consumers' purchase decisions, typically summarized as the 4Ps: Product, Price, Place, Promotion.

A risk management strategy that involves adding new products or services to a company's portfolio.

Marketing strategies that take into account the differences and similarities between cultures to effectively communicate with diverse audiences.

A statement that explains how a product or service meets the needs of customers, highlighting its unique benefits.

A structured approach for assessing the effectiveness and impact of marketing strategies.