The process of promoting and selling products or services in multiple countries, considering diverse cultural and legal factors.

A strategic planning tool assessing Strengths, Weaknesses, Opportunities, and Threats in a market to inform decision-making.

Tailoring marketing strategies to align with the cultural values and behaviors of a target audience in different regions.

The identification, assessment, and prioritization of risks, followed by coordinated efforts to minimize, monitor, and control their impact.

Commercial transactions that occur across country borders, involving diverse economic, legal, and cultural environments.

A plan outlining how a company will sell its products or services to customers in a target market.

The process of gathering, analyzing, and interpreting information about a market, including consumers and competitors.

The management of the flow of goods and services from point of origin to point of consumption, ensuring efficiency.

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer.

The capability to relate and work effectively across cultures, enhancing marketing strategies for diverse audiences.

The system of laws and regulations that govern business practices in a specific jurisdiction.

Adhering to laws, regulations, guidelines, and specifications relevant to business operations.

The process of analyzing costs associated with logistics and supply chain management to optimize expenses.

Preparing alternative courses of action to take when risks materialize, ensuring business continuity.

Semi-fictional characters representing different segments of a target market, used to tailor marketing strategies.

A comprehensive plan formulated to achieve marketing objectives, considering market dynamics and consumer needs.

A specific group of consumers identified as the intended audience for a product or service.

Strategies that address the differences in cultural norms and practices when marketing across various regions.

The combination of product, price, place, and promotion strategies used to market a product effectively.

The assessment of competitors' strengths and weaknesses to identify opportunities and threats in the market.

A statement that summarizes why a consumer should choose a product or service, highlighting its unique benefits.

The various ways in which a company communicates with its target market, including advertising and promotions.

The plan for how a product will be distributed and sold to consumers, including online and offline channels.

The process of positioning a brand in the minds of consumers relative to competitors, emphasizing unique attributes.

The planned method of delivering goods or services to a new target market, considering market conditions.