A technique of shaping molten glass by blowing air into it through a pipe, creating various art pieces.

A formal document outlining the goals, strategies, and financial projections for a glassblowing studio.

A plan to promote and sell glass art, focusing on target audience engagement and brand positioning.

Estimates of future revenue, expenses, and profitability for the glassblowing studio.

A strategic tool assessing strengths, weaknesses, opportunities, and threats related to the glass art market.

Dividing the target market into distinct groups based on demographics and purchasing behavior.

A statement that outlines the unique benefits and value your glass art offers to customers.

The administration of business practices to create the highest level of efficiency within a glass studio.

The process of managing stock levels to ensure adequate supply while minimizing costs.

A presentation that summarizes the business plan and is used to communicate with potential investors.

The visible elements of a brand, including logo, design, and overall aesthetic that distinguish it from competitors.

Online marketing strategies, including social media, email, and content marketing, to promote glass art.

Traditional marketing methods such as print ads, events, and direct mail to reach customers.

Adhering to regulations ensuring safe working conditions in the glassblowing studio.

The process of overseeing and coordinating relationships with suppliers for materials needed in glass art.

Creating a financial plan that outlines expected income and expenses for operating the glassblowing studio.

Various sources of capital available for starting or expanding a glassblowing studio, such as loans or investors.

Evaluating competitors in the glass art market to identify strengths and weaknesses.

A schedule for planning and organizing marketing content across various platforms.

Special occasions organized to promote the opening of the glassblowing studio and attract customers.

A marketplace focused on handmade goods, providing opportunities for glass artists to sell their work.

Glass shaped in a mold, often used for creating uniform pieces in glass art.

A tool used in glassblowing to shape and form glass pieces, similar to its use in pottery.

A small-scale business focused on handmade products, emphasizing craftsmanship and creativity.

The process of researching and understanding the glass art market to inform business strategies.