The process of promoting and selling video games through various strategies and channels to reach target audiences.

The study of potential players' demographics, behaviors, and preferences to tailor marketing efforts effectively.

Marketing materials designed to engage and inform potential players about a video game, such as trailers and social media posts.

A plan outlining how to use social media platforms to engage audiences and promote a video game.

Quantitative measures used to evaluate the effectiveness of marketing campaigns and strategies.

A strategic planning tool that identifies Strengths, Weaknesses, Opportunities, and Threats related to game marketing.

A clear statement that describes the unique benefits and features of a game that set it apart from competitors.

A schedule that outlines what content will be published and when, helping to maintain consistency in promotional efforts.

Specific metrics used to measure the success of marketing campaigns, such as engagement rates and conversion rates.

Detailed profiles of fictional characters representing key segments of the target audience, based on data and research.

A metric that measures the level of interaction (likes, shares, comments) with a piece of content on social media.

The process of evaluating competitors' marketing strategies to identify strengths and weaknesses for better positioning.

Methods used to interpret marketing data, allowing marketers to make informed decisions based on insights.

The distinct personality and tone of communication that a brand uses in its marketing content.

Tools and methods for measuring and analyzing social media performance to optimize engagement strategies.

Various formats of promotional materials, including videos, blogs, infographics, and social media posts.

The process of gathering audience feedback on marketing content and making adjustments to improve effectiveness.

A concise overview of a marketing plan that highlights key strategies, goals, and expected outcomes.

The practice of monitoring and analyzing the performance of marketing campaigns through specific metrics.

Assessing how well social media strategies achieve marketing goals through various performance indicators.

Various assets created to advertise a game, such as posters, videos, and press releases.

Specific objectives that a marketing strategy aims to achieve, guiding the overall approach.

Creative and original approaches to marketing that differentiate a game in a competitive market.

A comprehensive document outlining strategies and tactics for promoting a video game effectively.

The process of attracting and retaining players' interest through interactive and appealing marketing efforts.