A decentralized digital ledger technology that records transactions across multiple computers securely and transparently.

A long-term plan for developing a successful brand to achieve specific goals, including brand awareness and loyalty.

The study of individuals and groups in selecting, using, and disposing of products or services, influenced by psychological and social factors.

Content that is temporary and disappears after a short period, often used to create urgency and engage users.

Predictions about how consumer preferences and technologies will evolve, shaping marketing strategies.

A collective virtual shared space created by the convergence of virtually enhanced physical reality and persistent virtual reality.

Bite-sized video content typically lasting less than 60 seconds, designed for quick consumption and high engagement.

The process of collecting and analyzing data from social media platforms to understand user behavior and improve marketing strategies.

The process of involving individuals or groups with an interest in a company's activities, enhancing collaboration and feedback.

The practice of predicting future trends based on current data and insights, crucial for strategic planning.

A statement that clearly outlines the benefits and value a product or service offers to customers.

The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value.

Insights derived from analyzing data, informing decision-making and strategic planning.

Effective strategies for building and maintaining professional relationships within the industry.

The use of visual aids in presentations to enhance understanding and engagement among the audience.

A concise summary of a larger report, highlighting key findings and recommendations for quick understanding.

Mental triggers that influence consumer decisions, such as emotions, perceptions, and motivations.

An in-depth analysis of a real-life situation or example used to illustrate a concept or strategy.

A plan outlining how information will be conveyed to stakeholders to achieve specific objectives.

A segment during presentations where the audience can ask questions for clarification and deeper understanding.

A group of knowledgeable professionals providing insights and feedback during presentations.

The significant changes occurring in marketing practices due to technological advancements and shifting consumer behaviors.

A structured document that presents research findings, analyses, and recommendations clearly and professionally.

The strategy of positioning a brand in the minds of consumers relative to competitors.

A plan designed to increase interaction and connection with consumers across various platforms.