An entity that operates for a purpose other than profit, focusing on social, educational, or charitable goals.

A structured effort to raise money for a specific cause or project, involving various strategies and activities.

The process of building and maintaining relationships with donors to encourage ongoing support and contributions.

A plan to promote an organization's mission and initiatives to attract and retain donors.

Techniques and abilities required to effectively communicate ideas and persuade an audience during presentations.

Using online platforms and tools to promote a non-profit's mission and engage with potential donors.

The art of using narratives to connect emotionally with donors, making the organization’s mission relatable.

The practice of categorizing donors based on specific characteristics to tailor engagement strategies.

The process of planning financial resources for fundraising activities and campaigns.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to an organization.

The practice of developing strong connections with donors to foster loyalty and ongoing support.

Data points used to measure the effectiveness of donor engagement strategies.

The act of delivering a speech or presentation to an audience, emphasizing clarity and persuasion.

Tools like slides or infographics used to enhance presentations and convey information effectively.

Methods for gathering responses from donors to improve engagement and campaign strategies.

The process of assessing the success and impact of a fundraising campaign after its completion.

Identifying and mitigating potential risks associated with fundraising activities.

Promotional content created to communicate an organization's message and attract donors.

The process of creating alliances with other organizations to enhance fundraising efforts.

Initiatives designed to acknowledge and appreciate donors for their contributions.

Techniques used to effectively address questions from potential donors during presentations.

Schedules outlining the key phases and deadlines for implementing a fundraising campaign.

The assessment of fundraising results to identify successes and areas for improvement.

Factors that inspire individuals to donate to non-profit organizations.

The ability of a non-profit to effectively manage resources to achieve its mission.

Identifying and understanding the interests of individuals or groups affected by an organization's activities.