An entity that operates for a purpose other than making a profit, focusing on social, educational, or charitable goals.

The process of gathering voluntary contributions of money or resources to support a nonprofit organization’s mission.

Creating a financial plan that outlines expected income and expenses for fundraising activities.

Strategies and techniques used to build and maintain relationships with donors, ensuring their continued support.

A plan to promote a nonprofit's mission and activities to attract and retain donors.

A compelling argument that explains why a nonprofit needs funding and how it will use the donations.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to an organization.

A schedule outlining key fundraising activities and timelines to ensure organized efforts.

The process of managing relationships with donors to show appreciation and encourage ongoing support.

The ability of a nonprofit to maintain its financial health over the long term.

A specific group of people that a nonprofit aims to reach and engage through its marketing efforts.

Using digital platforms and social media to promote a nonprofit's mission and fundraising campaigns.

Traditional marketing methods such as print media, events, and direct mail to reach potential donors.

The level of contentment a donor feels regarding their experience with a nonprofit organization.

A plan that outlines how a nonprofit will communicate with its donors and stakeholders.

A concise overview of a fundraising strategy, summarizing key points for stakeholders.

The ability to effectively convey information and engage an audience during a presentation.

Promotional content created to communicate a nonprofit's mission and fundraising needs.

The process of categorizing donors based on specific criteria to tailor communication strategies.

Estimating future revenue from fundraising activities to inform budgeting.

Individuals or groups interested in or affected by a nonprofit's activities, including donors and volunteers.

A group of individuals elected to represent the interests of a nonprofit and guide its strategic direction.

Individuals who offer their time and skills to support a nonprofit's mission without financial compensation.

Various methods used to raise money for a nonprofit, including events, campaigns, and online appeals.

A plan outlining how a nonprofit will grow its funding sources and donor base over time.