A business model where customers pay a recurring fee for ongoing access to products or services, ensuring predictable revenue.

Patterns in floral preferences that change with the seasons, influencing which flowers are popular at different times of the year.

Plans designed to promote products or services effectively, targeting the right audience to drive sales and engagement.

The process of planning, implementing, and controlling the flow of goods and services, ensuring timely delivery and customer satisfaction.

Strategies aimed at keeping existing customers engaged and satisfied, reducing churn and encouraging repeat business.

A strategic planning tool that identifies Strengths, Weaknesses, Opportunities, and Threats related to a business model.

A specific group of consumers identified as the intended recipients of a marketing message or product.

Promoting products or services using digital channels, such as social media, email, and websites, to reach consumers.

A visual collage of images, materials, and colors used to convey a specific style or concept, often for design inspiration.

A schedule that outlines key dates and trends for seasonal products, helping businesses plan their offerings.

A process where customer feedback is continuously collected and used to improve products and services.

Incentive programs designed to encourage repeat business from customers, often through rewards or discounts.

The assessment of competitors' strengths and weaknesses to identify opportunities for differentiation and improvement.

The management of the flow of goods and services from suppliers to customers, ensuring efficiency and cost-effectiveness.

The process of estimating the costs associated with logistics operations to ensure financial efficiency.

Design and materials used to protect and present products, impacting customer perception and satisfaction.

Interactions between a business and its customers aimed at building relationships and enhancing loyalty.

A preliminary version of a service that outlines key components, including pricing, logistics, and marketing.

Measurable values that demonstrate how effectively a company is achieving key business objectives.

Artistic compositions of flowers and foliage, designed for aesthetic appeal and suitability for various occasions.

Advertising content, such as flyers and social media posts, used to communicate the value of products or services.

The process of examining customer information to gain insights into behaviors and preferences for better decision-making.

Planning the timing and logistics of delivering products to customers to ensure timely service.

The total expense incurred to acquire a new customer, including marketing and sales costs.

Dividing a customer base into distinct groups based on shared characteristics for targeted marketing.