An ancient Chinese practice that harmonizes individuals with their environment, influencing design and layout in marketing.

A comprehensive plan to promote products or services, focusing on target audience engagement and brand positioning.

Techniques and strategies used to build relationships with clients, enhancing satisfaction and loyalty.

The process of creating a unique identity for a business, including its name, logo, and overall image.

A business model that offers services rather than products, focusing on client relationships and satisfaction.

A specific group of consumers identified as the intended recipients of a marketing message.

A statement that outlines the unique benefits and value a business offers to its customers.

Using social media platforms to promote services, engage with clients, and build brand awareness.

Creating and distributing valuable content to attract and engage a target audience.

A semi-fictional representation of ideal clients based on market research and real data.

Metrics used to measure the effectiveness of marketing strategies and business performance.

The process of gathering, analyzing, and interpreting information about a market, including competitors and consumer preferences.

Techniques used to connect with potential clients, including digital marketing, networking, and direct communication.

Strategies aimed at keeping existing clients engaged and satisfied to encourage repeat business.

The systematic computational analysis of data to track performance and inform marketing decisions.

The visible elements of a brand, such as color, design, and logo, that distinguish it in the marketplace.

Methods for collecting client opinions and suggestions to improve services and engagement.

Approaches designed to deepen client relationships and encourage ongoing interaction.

Promoting products or services using digital channels like social media, email, and websites.

Conventional marketing methods such as print ads, direct mail, and in-person events.

A schedule that outlines when and where content will be published to ensure consistent messaging.

Software or methods used to track and analyze marketing performance and client engagement.

The procedure for integrating new clients into a business, ensuring a smooth transition and satisfaction.

Efforts to recognize and reward clients, enhancing loyalty and satisfaction.

Specific objectives set to guide marketing efforts, such as increasing brand awareness or client acquisition.

Assessing competitors to understand their strengths and weaknesses in the market.