The process of gathering, analyzing, and interpreting information about a market, including consumer preferences and behaviors.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business or project.

The visible elements of a brand, such as color, design, and logo, that distinguish it in the minds of consumers.

A plan that outlines how a brand will use social media platforms to achieve marketing goals and engage with audiences.

A strategy that involves collaborating with influential individuals to promote a brand's products or services.

A specific group of consumers identified as the intended recipients of a marketing message.

A schedule of when and where content will be published across social media platforms.

Data that measures how users interact with content, including likes, shares, and comments.

A semi-fictional representation of a brand's ideal customer, based on market research and real data.

The visual elements of a brand, including logos, colors, and typography, that create a cohesive look.

A collaboration between a brand and an influencer to promote products or services.

The assessment of marketing campaign effectiveness using metrics and performance data.

Quantifiable metrics used to measure the success of marketing campaigns against objectives.

A document that outlines the guidelines for how a brand should be represented visually and verbally.

A visual collage that conveys the style, emotions, and concepts of a brand or project.

Marketing materials such as brochures, flyers, or digital ads designed to promote a brand or campaign.

A document outlining the terms and expectations of a partnership between a brand and an influencer.

The study of market conditions to understand the viability of a product or service.

The process of reviewing past marketing campaigns to identify effective strategies and tactics.

Creating a schedule that outlines the phases and deadlines for executing a marketing campaign.

A process where the output of a campaign is used to inform and improve future marketing efforts.

Using data analysis to guide strategic marketing decisions and optimize campaigns.

The study of how individuals make decisions to spend their resources on consumption-related items.

A coordinated series of promotional messages that share a single idea and theme.