The process of promoting a company as the employer of choice to attract top talent, aligning brand values with recruitment efforts.

Utilizing social media platforms to attract, engage, and recruit potential candidates, enhancing visibility and reach.

Promotional content created to communicate the employer brand, including job descriptions, brochures, and digital content.

The emotional commitment employees have towards their organization, impacting retention and recruitment positively.

Strategies and practices aimed at attracting skilled candidates to apply for job openings within an organization.

A statement that outlines why a candidate should choose to work for a specific employer, highlighting unique benefits and culture.

Semi-fictional representations of ideal candidates based on market research and real data about existing employees.

A strategic planning technique used to identify strengths, weaknesses, opportunities, and threats related to employer branding.

A schedule that outlines what content will be posted on social media platforms and when, ensuring consistent engagement.

Encouraging employees to share positive experiences and promote the employer brand on their personal social media channels.

Quantifiable metrics used to measure the effectiveness of employer branding strategies and recruitment campaigns.

Tools used to gather feedback from candidates about their perceptions of the employer brand and recruitment process.

Images, videos, and graphics created to enhance marketing materials and engage potential candidates effectively.

Statements from current or former employees that highlight positive experiences and reinforce the employer brand.

Data analysis tools used to measure social media engagement, recruitment campaign performance, and overall branding effectiveness.

Printed or digital materials that provide information about job opportunities and the company's culture to attract candidates.

A marketing technique that uses narrative to convey the employer brand's message, making it relatable and memorable.

Processes for collecting and analyzing feedback to improve marketing materials and employer branding strategies.

A formal presentation of the employer branding campaign to a group of stakeholders for evaluation and feedback.

A comprehensive plan that outlines how to communicate the employer brand and attract talent through various channels.

A coordinated effort to attract candidates for specific job openings, utilizing various marketing and branding techniques.

Making informed choices based on data analysis and metrics to improve employer branding efforts.

An ongoing effort to enhance products, services, or processes, including employer branding strategies based on feedback.

Ensuring that employer branding strategies reflect the core values and mission of the organization.