Software applications used to collect, process, and analyze marketing data for insights.

Key Performance Indicator; a measurable value that demonstrates how effectively a company is achieving key business objectives.

The process of making sense of collected data to draw conclusions and inform decisions.

Assessment of how well marketing strategies achieve desired outcomes, such as sales or brand awareness.

Actionable suggestions based on data analysis aimed at improving marketing effectiveness.

Graphical representation of data to help communicate insights clearly and effectively.

The process of compiling data analysis results into structured documents for stakeholders.

The systematic examination of data to uncover patterns, trends, and insights.

The practice of collecting data over time to identify consistent results or patterns.

An in-depth analysis of a particular instance or example to illustrate broader principles.

Conclusions derived from data analysis that can be directly applied to improve strategies.

A plan of action designed to promote and sell a product or service effectively.

Using data analysis to guide strategic business decisions.

Reports that use visual elements to present data clearly and engagingly.

Comparing business processes and performance metrics to industry bests or best practices.

Identifying unusual patterns that do not conform to expected behavior in data.

Return on Investment; a measure of the profitability of marketing efforts.

Dividing a customer base into groups based on shared characteristics for targeted marketing.

Data points that measure how audiences interact with marketing content.

Comparative testing of two versions of a marketing asset to determine which performs better.

A framework for identifying the Strengths, Weaknesses, Opportunities, and Threats related to a business.

Using statistical algorithms and machine learning techniques to identify the likelihood of future outcomes.

A model that illustrates the customer journey from awareness to purchase.

The overall experience a person has when interacting with a product or service, particularly in digital environments.

The process of conveying information and insights to clients or stakeholders effectively.