The process of sharing information within and outside an organization to achieve business goals.

Crafting clear, professional emails tailored to specific audiences and purposes in a corporate environment.

Writing designed to convince the reader to adopt a particular viewpoint or take action.

A plan for using social media platforms to achieve business objectives and engage audiences.

Techniques for effectively delivering information to an audience, including structure and engagement.

Strategies for communicating during emergencies to maintain reputation and stakeholder trust.

Best practices for professional email communication, including tone, format, and response time.

An official statement issued to media to announce news, events, or product launches.

Identifying and assessing the interests and influence of individuals or groups affected by business decisions.

The shared values, beliefs, and behaviors that shape how a company's employees interact.

Evaluating competitors' strategies to identify strengths and weaknesses in the market.

A schedule that outlines when and where content will be published across various platforms.

Compelling storytelling techniques used to capture audience interest in communications.

A record of anticipated questions and prepared answers for effective crisis communication.

Graphical elements used in presentations to enhance understanding and retention of information.

Integrating constructive criticism from peers to improve communication strategies and materials.

Communicating effectively with individuals from diverse cultural backgrounds.

Ensuring that communication efforts support the overall goals and objectives of the organization.

The specific group of people a communication effort is aimed at influencing or informing.

Assessing the effectiveness of communication strategies through metrics and feedback.

Using electronic means to convey messages, including email, social media, and video conferencing.

The appropriate level of formality and respect in business communications.

Evaluating successful communication strategies to adopt and adapt for future use.

Data used to evaluate the effectiveness of communication efforts, particularly on social media.

The ability to plan and control how much time to spend on specific activities to enhance productivity.