A strategy that leverages individuals with influence to promote brands, enhancing visibility and engagement.

Search Engine Optimization; techniques to improve website visibility in search engine results, driving organic traffic.

Creating and distributing valuable content to attract and engage a target audience, ultimately driving profitable customer action.

Metrics used to evaluate the success of marketing efforts against defined objectives.

A specific group of consumers identified as the intended recipient of a marketing message.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business or project.

A plan to acquire links from other websites to improve SEO and drive traffic.

A schedule that outlines what content will be published and when, ensuring consistent messaging.

Optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Content that uses a combination of different content forms, such as text, images, audio, and video.

Documents outlining proposed partnerships between influencers or brands to achieve mutual goals.

Software used to track and analyze website traffic and marketing performance.

Data points that measure how users interact with content, such as likes, shares, and comments.

Dividing a target audience into smaller groups based on shared characteristics for tailored marketing.

A marketing initiative involving two or more brands or influencers working together to achieve common goals.

The process of refining marketing strategies based on performance data to improve outcomes.

Using narrative techniques to convey a brand’s values and connect emotionally with the audience.

Current developments and shifts in the digital marketing landscape that influence strategies.

Communications sent to potential partners or influencers to propose collaborations.

Semi-fictional characters representing a brand's ideal customer, based on market research.

Evaluating competitors to identify their strengths and weaknesses relative to your own.

Metrics used to assess how well content is performing in achieving marketing goals.

A self-assessment method where students document their learning experiences and insights.

The ability to effectively communicate ideas and information during a presentation.

A comprehensive plan formulated to achieve specific marketing objectives.

The practical use of theoretical concepts in actual marketing scenarios.