The overall experience a user has when interacting with a website, encompassing usability, design, and satisfaction.

A method of comparing two versions of a webpage to determine which one performs better based on user engagement.

Quantitative measures used to assess the effectiveness of a website, such as load time, bounce rate, and conversion rate.

The process of updating and improving a website's design and functionality to enhance user experience and performance.

Detailed analyses of specific redesign projects that illustrate applied techniques and their outcomes.

Patterns in how users interact with a website, including navigation paths and engagement levels.

Specific metrics used to evaluate the success of a website in achieving its objectives.

A web analytics service that tracks and reports website traffic, helping analyze user behavior.

Fictional characters created based on user data to represent different user types and guide design decisions.

Creating documents that outline design changes, objectives, and expected outcomes for a redesign project.

Basic visual representations of a webpage layout, used to plan structure and functionality before detailed design.

Interactive models of a website that simulate user experience, allowing for testing and feedback before final development.

Evaluating data from A/B tests to determine which version of a webpage is more effective.

The aesthetics of a website, including layout, color schemes, and typography, which influence user perception.

Processes where user feedback is gathered to continuously improve design and functionality.

The graphical representation of data to help communicate insights and findings clearly.

A platform for A/B testing and personalization, enabling designers to conduct experiments on web elements.

A design tool used for wireframing, prototyping, and sharing user experience designs.

Building professional relationships that can provide opportunities for collaboration and career advancement.

An online collection of a designer's work, showcasing projects, skills, and achievements.

The ability to effectively communicate ideas and findings to an audience, crucial for sharing case studies.

Activities that encourage self-assessment and critical thinking about one's learning and progress.

The level of interaction and involvement users have with a website, often measured through metrics.

The challenge of creating visually appealing designs that do not compromise website speed and functionality.

The practical use of skills and knowledge gained in the course to solve actual design challenges.