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Influence: The Psychology of Persuasion

by Robert B. Cialdini, Ph.D.

A classic that reveals the psychology behind why people say 'yes' and how to apply these principles in your training.

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The Trusted Advisor

by David H. Meister, Charles H. Green, and Robert M. Galford

This book offers insights into building trustโ€”essential for rapport in sales and training contexts.

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The Art of Seduction

by Robert Greene

Greene's exploration of seduction techniques provides valuable lessons on building rapport and influence.

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Crucial Conversations: Tools for Talking When Stakes Are High

by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

Learn how to navigate high-stakes conversations effectively, enhancing your training methods.

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Drive: The Surprising Truth About What Motivates Us

by Daniel H. Pink

Pink's insights on motivation will help you engage and inspire your trainees effectively.

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The Presentation Secrets of Steve Jobs

by Carmine Gallo

Master the art of impactful presentations with techniques used by one of the most effective communicators.

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Mindset: The New Psychology of Success

by Carol S. Dweck, Ph.D.

Dweck's concepts of growth vs. fixed mindset are crucial for fostering positive learning environments.

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The Art of War

by Sun Tzu

Though ancient, this text offers timeless strategies for competition and influence applicable in sales training.

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Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath

Discover how to make your training materials memorable and impactful, ensuring lasting engagement.

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The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg

Understanding habits can enhance how you train others to build rapport and change behaviors.

Dive into these transformative books to enrich your expertise and elevate your training approach, integrating their insights into your professional practice.