A vehicle powered by electric motors using energy stored in batteries, offering an eco-friendly alternative to traditional vehicles.

A coordinated series of activities and strategies aimed at promoting a product or service to a target audience.

The use of online platforms and technologies to promote products and services, including SEO, social media, and email marketing.

The study of individuals and groups in selecting, purchasing, and using products, influenced by psychological and social factors.

The process of creating a unique name, design, and image for a product in consumers' minds, differentiating it from competitors.

Interactions between brands and consumers on social media platforms, fostering community and brand loyalty.

A marketing statement that highlights a product's unique benefits, distinguishing it from competitors.

Techniques used to improve a website's visibility and ranking on search engine results pages.

A strategic approach focused on creating valuable content to attract and engage a target audience.

A specific group of consumers identified as the intended recipients of a marketing message.

The process of evaluating competitors to understand their strengths, weaknesses, and market positioning.

A comprehensive plan formulated to achieve specific marketing objectives and reach target audiences.

The method of positioning a brand or product in the market to create a distinct image in consumers' minds.

Detailed profiles representing segments of a target audience, based on demographics, behaviors, and preferences.

Measurements used to assess how consumers interact with a brand's content, such as likes, shares, and comments.

A strategy that leverages influential individuals to promote products or services to their followers.

Promotional content delivered via the internet, including display ads, pay-per-click, and social media ads.

Technologies that streamline marketing tasks, allowing for automated and personalized communication with consumers.

The process of examining data sets to draw conclusions about consumer behavior and marketing effectiveness.

The tendency of consumers to continuously purchase the same brand's products over competitors.

Various platforms and methods used to communicate and deliver marketing messages to consumers.

The practice of managing the spread of information between an organization and the public to maintain a positive image.

A digital marketing strategy that involves sending emails to prospects and customers to promote products or services.

A marketing strategy that integrates multiple channels to create a seamless consumer experience.

Content created by consumers about a brand, often shared on social media, enhancing authenticity and engagement.

Patterns and shifts in consumer preferences and behaviors that influence marketing strategies and product development.