Strategies and techniques used to promote and sell products or services online, focusing on driving traffic and conversions.

Information provided by customers about their experience with a product or service, crucial for improving offerings and strategies.

Marketing materials designed to advertise products or services, aimed at engaging customers and driving sales.

The process of collecting and analyzing sales data to identify trends and inform business decisions.

Paid promotional content distributed on social media platforms to reach targeted audiences and boost visibility.

An approach that relies on data analysis to inform decision-making and optimize marketing efforts.

Quantifiable metrics used to evaluate the success of a campaign or strategy against set objectives.

A continuous process where customer feedback is gathered, analyzed, and used to refine products or strategies.

A schedule outlining when and where content will be published across various platforms to maintain consistency.

A metric that measures the level of interaction (likes, shares, comments) a piece of content receives.

A specific group of consumers identified as the intended recipients of marketing messages.

A method of comparing two versions of content to determine which performs better in achieving goals.

Complex systems that determine the visibility of content on social media platforms based on user interactions.

The series of interactions a customer has with a brand, from awareness to purchase and beyond.

The extent to which consumers recognize or are familiar with a brand and its products.

Images, videos, and graphics used in marketing to capture attention and convey messages effectively.

Targeting ads to users who have previously interacted with a brand to encourage them to complete a purchase.

Monitoring social media channels for mentions of a brand, competitor, or industry to gather insights.

Content created by customers or fans, often used in marketing to build trust and authenticity.

Collaborating with influential individuals to promote products or services to their audience.

A seamless approach to customer experience across multiple channels, enhancing engagement and sales.

The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.

The tendency of consumers to continue buying from a particular brand due to positive experiences.

Interactions between users and brands on social media, including likes, shares, comments, and follows.