The practice of optimizing online stores to improve visibility in search engine results, driving traffic and conversions.

Enhancing product pages with relevant keywords, compelling descriptions, and high-quality images to boost search rankings and sales.

Structured data added to web pages to help search engines understand content, improving rich snippets and visibility.

The overall experience a visitor has on a website, affecting engagement and conversion rates.

The percentage of visitors to a website who complete a desired action, such as making a purchase.

The process of identifying popular search terms that potential customers use, guiding content and optimization strategies.

Evaluating competitors' strategies and performance to identify strengths and weaknesses in the market.

A method of comparing two versions of a webpage to determine which performs better in terms of user engagement and conversions.

Information about a webpage, including title tags and meta descriptions, that helps search engines understand content.

A web analytics service that tracks and reports website traffic, essential for measuring SEO performance.

Enhanced search results that display additional information, such as ratings or product availability, improving click-through rates.

Key Performance Indicators used to measure the success of SEO strategies, such as organic traffic and conversion rates.

A lightweight data format used for structuring data on web pages, commonly used in schema markup.

A comprehensive evaluation of a website's user experience, identifying areas for improvement.

Data points that measure user interaction with a website, such as time on page and bounce rate.

The practice of optimizing individual web pages to rank higher and earn more relevant traffic.

Actions taken outside of a website to impact its rankings within search engine results, such as backlinks.

The optimization of a website's infrastructure to help search engines crawl and index it more effectively.

Optimizing a website to attract local traffic by targeting local search queries and enhancing local listings.

The process of acquiring hyperlinks from other websites to improve search engine rankings.

A complex system that retrieves data from its index and delivers the best possible results for a query.

Software solutions that allow businesses to manage online sales, such as Shopify or WooCommerce.

Design principles focused on creating a positive experience for the user, enhancing usability and satisfaction.

Conclusions drawn from analyzing data, guiding decisions in SEO strategy and implementation.

A comprehensive plan outlining how to improve search visibility and drive traffic to a website.